A short while ago we were approached by Mid Sussex District Council asking for involvement in a community art project to create a logo or sign for one of their young people initiatives, Streetmate.
The project takes its mini-bus into various communities around Mid Sussex after school, providing a safe point of contact for teenagers, giving them youth services information, the occasional activity from invited experts and most importantly, a hot drink and a friendly face.
To get to the final product, a logo, Annie and Sheri really wanted input and involvement from the young people and Streetmate leaders. They ran two workshops with the East Grinstead team, talking about visual identity and logos, getting them to guess the famous logos, looking at hand lettered type. In the first workshop they then had them create their own type for ‘Streetmate’, and in the second, they worked on painted textures and hand prints.
Some of the finished letter forms, above, and painted textures, below.
Once they had collected a lot of material – hand lettering, painted textures and hand prints, everything went back to the studio to do the hard part – working out it would all pull together into a logo. The letter forms were scanned and converted to one colour to make for a more cohesive design, and assembled into ‘STREETMATE’. Sheri then combined the letters with some of the paint splatted hand prints, into a design which echoed their old logo of overlapped hands within a circle. A final touch, to give an urban street feel, was to underlay everything with a tarmac texture, to link with the ‘street’ of their name.
The pair desperately wanted the final design to use the artwork from the workshops and for it to be something the young people would be proud to associate with – in design, style, colour and feeling proud of their own artistic input. It was therefore important that before the signs were made, the designs went back to the young people for approval, with two colour options and lo and behold…. Example are proud to present the finished signage:
Now we just need someone handy at removing old stickers from vehicles…